A.P.C.’s founder Jean Touitou doesn’t like to think of himself as a fashion designer but rather as a simple creator of clothes. It is perhaps this ideology that distances A.P.C. from the average, firmly putting their efforts into the creation of pieces that defy the whims of time and are destined to become a staple fixture of your wardrobe for seasons to come.

A.P.C. AW16

Layered on top of this philosophy are subtle seasonal influences, with AW16’s inspiration coming in the form of touches of an English sense of style. This fusion of traditional English elements with Touitou’s imitable French style lends the collection a touch of sophistication without compromising the brand’s ever-present casual vibes.

A.P.C. AW16 Collection

Touitou’s emphasis for the season was to ensure we began to appreciate the clothing we wear, the texture and feel of the pieces that spend so long against our skin. So often in today’s world we take the things we wear for granted, A.P.C. look to address that for the new season; and what better place to start than the cold weather essential, knitwear. Soft virgin wool yarns are blended with cashmere to enhance the interaction with our bodies whilst protective outerwear is provided by the ongoing collaborative effort with Louis Wong. Expect the finest quality calfskin leather bomber jackets, trimmed with soft sheepskin to the exaggerated collars – a stylish barrier from the autumn’s chills.

APC AW16 Collection

Denim is always a key feature in the A.P.C. offering, with AW16’s collection looking to rigid raw denim to produce clean-lined jackets, with the denim ageing and developing over time to become unique to the wearer. Much like the outerwear, A.P.C.’s jean collection is immaculately executed and timelessly crafted. For the new season the cuts range from those with a higher waist, a throwback to more traditional cuts, along with the modern classics.


Highlights come in the form of a partnership with French artist Pierre-Marie – tweaking retro paisley designs into something fresher and perhaps even unexpected. So as not to upset the status quo too drastically, the print finds itself at home on a sharply cut tailored shirt; the perfect amount of daring, backed up with a faultless design.

The A.P.C. AW16 Collection is available now online at EndClothing.com.


A.P.C. AW16





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