German sneaker shop Afew is set to launch their first collaboration with Diadora. Because shoes are our drugs, that we are addicted to. The shoe comes in medical packaging with medical warnings and a blister pack, so it’s only going to get used by real patients.
Together with Dr. Wefa, the Head Scientist of the Sneaker Research Institute in Düsseldorf, Germany, Afew created a sneaker which will give you that “Sneaker High” feeling. Your chance for a turn up compressed in one pair of sneakers. Take ’em out of the box and get that feeling you need, for a very long time. The wait is over. The search is over. Here comes your daily dose to get you “Sneaker High” in just one pair of shoes. No more addicted. Get addicted. Be addicted. Highly addicted.
The Afew x Diadora V7000 ‘Highly Addictive’ is set to drop on April 22nd online exclusively at Afew-Store.com.