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The Akoo Brand was created in 2008 by T.I. Akoo features the snobby fox logo, and stands for ‘A King of Oneself’. The whole Akoo Brand collection can be purchased online at DrJays.com and DTLR.com.

Check out the brand description below from AkooClothingBrand.com:

AKOO is an acronym for A KING OF ONESELF. We are a contemporary streetwear collection designed for men of exceptional style, character and creativity. The brand was founded by Grammy award winning artist, song writer, music and film producer, and actor, T.I. By wearing AKOO you are joining a movement of men committed to being A KING OF ONESELF.

Snobby the Fox is our brand icon. We chose a fox to represent our brand because it symbolizes attributes that reinforce the meaning of AKOO Clothing and its founders. Cultures around the world honor the fox for its intelligence, savviness and versatility.