ALIFE New York combines both art and hip hop. ALIFE lives by the motto: ‘The source of art is in the life of a people’. ALIFE was created in New York back in 1999. After a brief hiatus, ALIFE is back and has returned to its hip hop roots. The brand has become famous for their ALIFE SESSIONS, which are performances in the back of their New York retail location. ALIFE SESSIONS have featured rappers such as Drake, Nas, Pusha-T, Jadakiss, and many more. ALIFE has enlisted legendary New York hip hop artists Nas, Jadakiss, and Cam’ron for its latest collection of tees. ALIFE tees are available online at Sneakersnstuff.com, EndClothing.co.uk, and HYPEBEAST.
ALIFE SESSIONS: Pusha-T Bronx-bred, Virgina-raised M.C., Terrence Thornton, aka Pusha T, aka King Push, made his way to the L.E.S. to be a part of the last installment of ALIFE Sessions for the Summer. This event marked the return for Pusha, as he and his brother Malice performed in the same space back in 2007. Fast forward 6 years, King Push returned to the ALIFE backyard solo, this time representing a new crew, with an even deeper catalog of hits under his belt.
GETLIVE! warmed up the scene, masterfully spinning contemporary classics, while guests enjoyed complimentary Heineken beers. About an hour and half into the event, Pusha made his way through the crowd, proceeded by copious of bass, chanting “G.O.O.D. Music.” Upon hitting the stage, Push shouted “let’s start where it all began,” breaking into the classic street anthem, “Grindin’.” “From ghetto to ghetto, backyard to yard…,” the crowd supported, seemingly knowing every word. Push followed up with tracks such as “Popular Demand,””Numbers on the Board,” “Blocka,” “Sweet Serenade,” and “Millions,” hammering the capacity crowd for over 30 mins. Finally exiting the stage to his latest single “Nostalgia,” Pusha thanked ALIFE for the support over the years.
Source: ALIFE Vimeo (Directed and edited by: Sean Phazes)