ASICS links up with Reigning Champ to create a 15-piece sportswear collection. The collaboration brings premium handcrafted Canadian fleece to the ASICS brand. The collection includes three colorways of the ASICS Gel-Lyte III silhouette with a premium terry cloth outer courtesy of Reigning Champ.
Sneakersnstuff caught up with Reigning Champ’s Doug Barber to discuss the colors and materials included in the collection:
The colour story comes from our Core Program. The Core Program includes a handful of styles in black, navy and heather grey. We used the same signature Midweight Terry from the category (and the same colours) throughout the apparel and footwear. The specked sole was inspired by another signature fabric of ours that uses a three yarn process which in the end results in a speckled look. Both characteristics are synonymous with our brand.
The ASICS x Reigning Champ Capsule Collection will be available online at Sneakersnstuff.com on February 20th.