BAIT and Brooks Heritage have teamed up to introduce the exclusive BAIT x Brooks “Centennial” Chariot which will launch at BAIT’s new Seattle location on Saturday, November 22nd at 12:00 pm (noon) PT and customers can sign up here for a chance to purchase the new collaboration. In honor of Brooks Running Company’s 100-year anniversary, the BAIT x Brooks “Centennial” Chariot embodies the rich history of the company with premium materialization and details.
The design of the “Centennial” brings a luxurious finish to the Brooks Chariot silhouette with a high-grade leather and pigskin suede upper. The rich combinations of navy, green, and red are inspired by the varsity colorways of the Brooks Heritage Collection and the sports icon of the company’s home city, the Seattle Seahawks. The off-white bone hue used on the logo and sole add an aged aesthetic to the sneaker, alluding to Brooks Running Company’s 100-year history. The “Centennial” features minimal branding with tonal heat-debossing on the heel, a retro logo on the tongue, as well as BAIT and Brooks co-branding on the insoles.
“As our second collaboration project, we are thrilled to have partnered with BAIT on the BAIT x Brooks ‘Centennial’ Chariot which beautifully captures our 100-year history, rooted in the run,” said Shane Downey, Heritage Creative Director and Business Manager. “Having reigned as one of the most popular running shoes of the eighties, the Brooks Chariot is a pillar of the Brooks Heritage Collection which BAIT recognized and has helped us take to the next level with a premium execution that pays homage to our centennial.”
“We are honored to work with Brooks on such an iconic silhouette in the Chariot. We wanted to bring to the market something different from the usual collaboration efforts to celebrate the opening of BAIT’s Seattle store and we reached out to Seattle’s home team, Brooks,” said Eric Peng Cheng, President of BAIT Inc. “We set out to pay homage to the 100 years of Brooks and the city of Seattle using the classic colorway with a hint of vintage. The Brooks team is very knowledgeable and resourceful. The development and attention to detail to bring the design to market exceeded our expectation and allowed the shoe to be truly unique. We consider Brooks a key partner and we look forward to being a part of Brooks Heritage’s rise in the sneaker game.”
The BAIT x Brooks “Centennial” Chariot will be sold exclusively by BAIT, along with a custom box, tissue, laces and sockliner, for $120.00. In celebration of the collaboration and opening of BAIT’s fourth chapter location in Seattle, WA, BAIT and Brooks Heritage will host a launch event in-store on Saturday, November 22nd.