New Era invited hip hop icon and diehard Atlanta Falcons fan Big Boi to design a collection of custom caps to represent his team beyond game day. Big Boi designed each cap in his collection to highlight his wild personal style. New Era also teamed up with Marshawn Lynch, Colin Kaepernick, and Kenny Stills to create limited-editon hats for the NFL Inspired Collection.
Hip hop icon and diehard Atlanta supporter, Big Boi always represents his hometown team. Different stages, same game, same goal: Rise Up…and dominate.