In celebration of the release of 3D animated movie The Boxtrolls, Nike has created a limited-edition pair of Roshe Run ‘Trollstrike’ sneakers to help promote the film. The Boxtrolls movie was created by Laika stop-motion animation studio. Laika happens to be owned by Nike co-founder and chairman Phil Knight. The Nike Roshe Run ‘Trollstrikes’ were available through an online auction and a Twitter contest only. Proceeds from the auction went towards the Adoption Exchange Association and AdoptUSKids charities. If you want to get your hands on these exclusive sneakers look for a few pairs to pop up online at Flight Club and eBay in the near future.
Here’s more information on the inspiration for the movie and sneaker release from Niketrollstrikes.theboxtrolls.com:
In The Boxtrolls, a human baby boy is forced into the caring arms of sewer-dwelling, cardboard-wearing, bug-eating creatures called the Boxtrolls and tenderly raised as one of their own. The story illustrates the power of adoptive families and that even though the Boxtrolls and human boy are far from similar, their differences make no difference when it comes to caring for each other.
Like the film, this shoe is a celebration of families of all shapes and sizes (even rectangles). That’s why adult and kid sizes are available, to unite families and keep them grounded together.
“We tried to capture a little bit of the dark and dingy world that the boxtrolls live in but, just like in our own world, it’s the inhabitants that bring life and fun to the party. I hope we captured that as well.” – Tinker Hatfield (Nike Roshe Run Trollstrikes Designer)