The Genesis Project takes basic Mitchell & Ness snapbacks, and adds a new layer of style. Since their first release in 2011, the brand has been perfecting the art of customized team hats. The snapback brims are touched up with Navajo, Cheetah, or Floral patterns. Both NFL and NBA team hats are customized by hand to give them a new unique design that will stand out against the rest. Look for The Genesis Project online at HYPEBEAST for $145.