Lifestyle brand Roc96 and luxury fashion house MadeWorn announce their partnership and will debut a collaboration exclusively at Barneys New York. Watch behind-the-scenes footage of MadeWorn’s Blaine Halvorson, as well as Roc96’s Kareem “Biggs” Burke and Emory Jones discuss the collection that pays homage to JAY Z’s long-standing music career and celebrated debut album, Reasonable Doubt.

MadeWorn x Roc96 XO Barneys New York from Barneys The Window on Vimeo.

With their sights set beyond music from day one, JAY Z and his partners Biggs and Emory Jones launched a lifestyle platform called Roc96 the same year that Reasonable Doubt came out. Having recently celebrated its 20-year milestone, Roc96 has teamed up with innovative L.A.-based fashion designer Blaine Halvorson to create a capsule that pays homage to JAY Z and Reasonable Doubt’s powerful legacy. The debut collection (the collaboration will be an on-going series between the two brands) features bombers, majorette jackets, sweatshirts, T-shirts, and more. Each collectible piece combines the L.A.-based label’s vintage-band-merchandise aesthetic with album-inspired graphics from the legendary mogul’s commemorative clothing label.

This capsule celebrates a time when we were dreams. It captures that time brilliantly.
– JAY Z

The MadeWorn x Roc96 x Barneys New York ‘Reasonable Doubt’ collection is available online exclusively at Barneys.com.

MadeWorn x Roc96 x Barneys

MadeWorn x Roc96 x Barneys

MadeWorn x Roc96 x Barneys

MadeWorn x Roc96 x Barneys New York

MadeWorn x Roc96 x Barneys New York