HYPEBEAST recently took on the challenge of presenting the Nike Air Force 1 ‘Nai Ke’ to 25 sneakerheads in China. Their video captures the vibrant sneaker culture in China, along with the long-standing appreciation of the Nike Air Force 1. The Nike Air Force 1 ‘Nai Ke’ will be released in China this January. This should be a tough sneaker to cop for Air Force 1 fans outside of Asia. Watch the full video below, and check this excerpt from HYPEBEAST:
Originally released in 1982, the Nike Air Force 1 has since become an instantly recognizable and iconic silhouette, and for many, its incorporation of Nike Air technology heralded the beginning of an age in which basketball sneakers would tread the line between performance and cultural relevance. Even more so, the Air Force 1 holds special significance in China, where its arrival following Nike’s entry into the Chinese market in 1980 symbolized the first tendrils of basketball and hip-hop culture taking root into the minds of the youth. With each successive rendition of the Air Force 1 targeted at the Chinese consumer, Nike’s foothold in the Chinese imagination grew until “Nai Ke,” the brand name’s Chinese transliteration, evoked memories of the court, the street and school.
For 2015, the original ’80s silhouette of the Air Force 1 has been reworked for Chinese consumers, featuring all-over white premium leather, a white sole and red suede Swoosh, finished off with Nike’s Chinese name embroidered in red on the heel. We brought the new model to 25 sneakerheads across China for their thoughts on the heritage of the silhouette in the country, listening to each individual’s personal connection to the Air Force 1 and their memories associated with the shoe. (HYPEBEAST.com)