Ocean lifestyle footwear brand OluKai and pop art duo, Matt and Roxy Ortiz of Wooden Wave recently linked up for a truly Hawaiian collaboration. Known for their colorful, imaginative murals and whimsical t-shirt graphics, Matt and Roxy are at the forefront of a thriving street art culture in Hawaii. Their artwork draws inspiration from their Hawaiian roots, incorporating themes grounded in natural elements—especially from the ocean and rampant local surf culture—in their designs.
With OluKai’s deep ties to the Hawaiian community and long history of working with artists (including Matt + Roxy) on the cutting edge, a partnership to create a custom collection featuring art from the couple felt like the natural next step in OluKai’s ongoing commitment to honor Hawaiian culture in everything they do.
“Aloha exists in your heart. It’s something where you’re coming from a place of giving. And that’s something that can happen anywhere in the world.” – Matt Ortiz
Design elements of “Lei Day” have been carefully applied to every shoe and sandal in the Artist Collab collection to create a limited edition series. The collection is available exclusively at Hawaiian based retailers and through OluKai.com, while supplies last.