The licensing and merchandising rights for Elvis Presley were recently sold to Authentic Brands Group. Its not entirely clear what the company plans to do with the intellectual property, but we will most likely be seeing more of ‘The King’. Opening Ceremony took on the challenge of designing a collection of Elvis sweatshirts and tees. The collection features iconic imagery and song titles by Elvis Presley. Opening Ceremony did a great job in capturing the superstar status of Elvis. Look for the Opening Ceremony x Elvis collection online at ssense.com and HYPEBEAST.
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