Formed in 1987, Jean Touitou’s Paris-based label A.P.C. has steadily become the go-to for unadulterated urban cool with the designer’s eye for subtly reworking timeless classics, adding a touch of unassuming luxury to wardrobe of the everyman.

Touitou maintains this credible ethos of his Spring 2015 collection. As you would expect, the collection is awash with easy-to-wear premium staples which work seamlessly with pretty much any ensemble, or indeed, occasion.

The latest drop is takes in the width and breadth of the essential wardrobe, sharp-yet-casual tailoring, city macs and denim jackets sit neatly alongside simple knits, typographically led sweatshirts and classic shirting, all of which is bookended by a range of accessible footwear and carefully considered footwear.

As you would expect, no A.P.C. is complete without the brand’s signature denim line with a plethora washes available in their most popular styles such the New Standard, Petit Standard and the brand new 90s Petit New Standard.

Look for the A.P.C. Spring 2015 Collection online now at and


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