adidas recently unveiled a new white Parley edition of its pinnacle running footwear models UltraBOOST, UltraBOOST X and UltraBOOST Uncaged, injecting purpose into style and performance. The partnership between adidas and Parley sees adidas’ iconic performance-led designs re-modelled using Parley Ocean Plastic™.
While the Parley collection released in May was inspired by the blue colour of the Oceans, the new colourway recalls the coral bleaching crisis threatening the oceans, and is also symbolic of the white flag humanity should raise in order to make peace with the oceans, to end marine plastic pollution with a collaborative approach: The Parley AIR Strategy which stands for ‘Avoiding’ the use of plastic, ‘Intercepting’ plastic waste and ‘Redesigning’ the plastic material itself.
Reusing an average of 11 plastic bottles per pair in the upper, UltraBOOST Parley, UltraBOOST X Parley and UltraBOOST Uncaged Parley also feature laces, heel webbing, heel counter, heel lining and sock liner covers made from recycled PET material. Delivering elite performance remains integral to design, meaning that the adidas Parley collection fuses superior functionality and style with a definitive purpose – to raise awareness of marine pollution and evoke positive change.
At adidas we believe that through sport we have the power to foster eco-innovation and enable our consumers to make a difference. The new white colourway we are introducing across the adidas x Parley collection aims to make not only a style statement but an environmental one too. Humanity has been waging battles against pollution of the oceans for too long, and the colourway is symbolic of the peace we need to make with the Oceans.
– Matthias Amm (Product Category Director, adidas Running)
The Parley x adidas ‘Coral Bleach’ pack will be available on June 28th at retailers like EndClothing.com and Sneakersnstuff.com.