To celebrate the relaunch of the iconic Topstar sneaker, PONY have collaborated with Brooklyn artist, actor, model, muse, entrepreneur and hip-hop superstar, Joey Bada$$. Joey is known for tracks like “DEVASTATED” and “TEMPTATION”, as well as his recurring role in the hit series Mr. Robot. He is also a founding member of the Pro Era hip-hop collective. The PONY x Joey Badass collection includes new versions of the Topstar Pro Era Suede, and the Topstar Lo Lux silhouettes. The collab also includes tees and crewnecks featuring the PONY chevron logo, along with Bada$$ graphics.
“I carry New York with me everywhere I go. It’s almost written across my forehead. I am a product of New York, working with Product of New York and there are so many parallels between myself and the brand. The fact that it’s an OG classic brand, and that’s basically my sound – OG, classic, timeless – I just thought it was a match made in heaven.”
– Joey Bada$$
This collaboration between a New York artist and a classic New York brand is a perfect match. PONY is bringing back their classic sneakers with the right influencers to ensure legitimacy in the streetwear scene. Look for future partnerships between PONY and other New York artists in the near future. Product of New York is staying true to their name by linking up with native New Yorkers. PONY was founded in 1972 by Roberto Muller on the streets of NYC, and hit mass popularity in the 1980s. Their roster of endorsers included Pele, Muhammad Ali, Reggie Jackson, Spud Webb, and many others. Hopefully, this recent resurgence from PONY will help bring the brand back to its glory days.
Check out the PONY x Joey Badass collection online exclusively at PONY.com.
Take a look at visuals from the PONY x Joey Badass collection below:
