Embarking on their 5th year anniversary, Southern California based Publish Brand has quickly become a global name in men’s fashion. Publish Brand is known for their casual yet, sophisticated approach to modern menswear. For Spring 2016, Publish Brand is taking everything they have learned from the past and fusing it the future to create their most forward thinking collection to date entitled ‘Second Nature’. This collection shows the evolution of design and the maturation of style that Publish Brand has achieved.
With an earthly minimalism theme, ‘Second Nature’ taps into the current and future state of men’s fashion. Some of the highlights of this vast collection include he Danato pant; which is a relaxed cropped denim bottom pretty for any occasion. Paying homage to the 90’s, the Vitale cotton knit is a dual layer shirt with the perfect tonal contrast. The Nicandro is the perfect lightweight nylon ripstop hooded jacket. Designed with the concept of real global warming, this jacket is ideal from morning till night. The Publish Brand Spring 2016 Collection is available now at PublishBrand.com and HBX.com.