Publish Brand’s Summer ’17 collection is designed with the thought of a bustling city intersecting with the oscillating sea. The collection, entitled “Welcome to Okinawa,” extenuates fast city living with chill beach vibes; experiencing new exciting adventures, yet reminiscing on the comforts of what we call home.

“There aren’t too many places like LA around the world. The gritty landscape of downtown within 15 minutes of a beautiful beach is rare. We are fortunate to have quick accessibility to both, and we want to share it,”
– Alex James (Brand Director)

In this unisex editorial, Publish showcases this season’s great versatility, encouraging exploration, comfort, and relaxation. The brand offers an array of visually and textually pleasing pieces for both men and women, ranging from cropped pants, floral-printed sets, and easy throw-on essentials.

Publish Brand Summer 2017

Publish is also offering a graphic collection to compliment this summer’s playful aesthetic. This lifestyle-driven element is built upon four relevant concepts of today: Art, Music, Food, and Design. These graphics can be seen on a series of custom knits and cotton t-shirts.

The Publish Brand Summer 2017 collection is available now at HBX.com and UrbanOutfitters.com.