For AW16, PUMA launches a collaborative collection with London-based lifestyle label, Trapstar. Teased last December with an exclusive PUMA Disc Blaze drop bearing the signature Trapstar “White Noise” graphic speckled sole that sold out quickly, this season’s range includes footwear and apparel that combine street fashion, PUMA’s sports-inspired styles and the Trapstar crew’s passion for football.


As far as Trapstar is concerned, there is a star trapped inside everyone.
Forged from underground subculture, this London-based lifestyle brand – and its founders, Mike, Lee and Will – takes its influence from iconic cinema, photography, music, and contemporary art. Transcending the ethos of the brand through designs that follow true inspiration, not trends. Teaming up with PUMA, they remix their vision of streetwear inspired pieces with PUMA’s iconic sports silhouettes. Bold red hues, subtly contrasting details, and athletic elements update familiar designs, including the Disc, while giving an edge to fresh apparel.


PUMA and Trapstar’s vision of remixing streetwear inspiration with iconic silhouettes is no more evident than in the dramatic update given to the PUMA Disc. Dropping in Autumn, the Disc Blaze Camo x Trapstar stands apart with an all-over Trapstar camo print. Court favorites, Suedes and Basket gets into the mix, though in a more simplistic approach, bearing the co-branded logo.


Dropping in Winter is the PUMA CELL Bubble X Trapstar. Inspire by London’s underground subculture, Trapstar infuses the creativity into PUMA’s CELL Bubble tooling, a streamlined outsole, with elastic lace buckle and the insock colour blocking in red. The double tongue feature and textile texture make the style even more stereoscopic.


The collection’s apparel, which is a mix of jackets, tops and bottoms, sees a continuation of Trapstar’s underground routes crossing over with PUMA’s sportswear innovation. PUMA x Trapstar Savannah is a breathable athletic style of jacket that stands out as a must have piece. The original jacket has been reinvented with a premium football twist complete with transfer accents that are applied and laser cut for a bold effect. This makes the style not only breathable; it also ties it in to its functional origins. The hero jacket is available in a high contrast camo print, giving this essential city-exploring piece the Trapstar edge that when combined with the PUMA x Trapstar footwear, creates a strong streetwear inspired look. Teaming a classic football kit with fearless street style, The PUMA x Trapstar Bib is a lightly padded vest that echoes the Trapstar identity with its tonal camo treatment.


And what’s a football-inspired collection without a football? The PUMA x Trapstar Football breaks away from the basic rubber. This bold football boasts a premium anodized finish, heightened with an eye-catching “white noise” motif from Trapstar’s archive.

The PUMA x TRAPSTAR AW16 Collection will be available online at on July 23rd.

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