RE/DONE | Levi’s, known for the immediate success of their women’s collection after launching just over a year ago, the brand will expand their denim offering to include a men’s collection. Featuring two styles to begin, the Slim Straight and Relaxed Taper will launch at www.shopredone.com. The two styles will be exclusively indigo and in late December black denim will be introduced.
The Slim Straight fit is a classic skinny jean, while the Relaxed Taper is a loose fit through the hips with a narrowing leg.
RE/DONE | Levi’s will launch their campaign introducing artistic and aspirational men in creative industries. Musician, Cam Avery, of Tame Impala will be featured coinciding with the launch of his first solo record.
Upcoming campaigns confirmed will include artist, Niki Haas, studio art innovator and one half of the artistic design duo, Haas Brothers and Ludo Lefebvre, well–known restaurateur, pop-up impresario, author, and television personality. The brand is currently in talks with a number of other creative and aspirational men that will be featured in the near future. “We are shooting guys who work in different creative worlds. Men look to their friends and other guys they think are cool for style inspiration – almost subconsciously.”
RE/DONE co-founder, Sean Barron, comments on the men’s collection, “As a guy, I am really excited to finally having a jean that’s a real authentic jean, and not a women’s brand trying to make a man’s jean.”
RE/DONE | Levi’s will expand initial distribution from www.shopredone.com to include Barneys New York and select international retail partners including Colette, Harrods London and United Arrows Japan. The average price for a RE/DONE Men’s jean will be $265.
ABOUT RE/DONE: Iconic. Sustainable. Individual. Each pair of RE/DONE jeans was handpicked and admired for it’s one-of-a-kind wear patterns, its artfully faded denim, and its story woven into the jeans. They were then mercilessly taken apart at the seams and transported to our local Los Angeles warehouse, where we re-sewed them into timeless shapes. We launched with one body skimming slim fit of the modern skinny, and one irreverent, perfectly slouchy, borrowed from the boys relaxed fit and have since added a perfect belly button skimming high rise cut. Quantities will always be limited since each pair is handpicked, hand cut, and distinctly one of a kind.
