Sean ‘Diddy’ Combs recently unveiled his newest fragrance with a racy ad that features Cassie. “I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful,” Diddy told Style.com. “That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.”

The Sean John 3AM fragrance is available online at Macys.com. Check the video below for a look at the ad that’s too hot for TV: