If you ever had the desire to rock the coolest Air Jordans without the pain of having to find a reseller, you probably had to monitor Jordan release dates on a daily basis. Being a sneakerhead usually means anticipating all the coveted kicks and planning ahead. With Jordan Brand dropping new styles and colorways just about every week, Sole Collector decided to make it a little easier on the warriors of the sneaker game by adding the “Follow” feature to their Air Jordan Release Dates page as well as all other brand pages.

With this new feature, users can choose their favorite upcoming releases and simply click “Follow.” From there, Sole Collector will send them alerts about just those sneakers which will include news, photos, release information, and tips on where to buy the shoes. But most importantly, it offers a streamlined feed that guarantees that anyone following a shoe doesn’t remember about the release when it’s already too late and all sneakers have sold out.

To take a look at the new technology, head over to Sole Collector and follow a few upcoming releases.

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