Sneakersnstuff and Reebok are frequently teaming up for collaborations. Last year saw Sneakersnstuff release a sneaker collaboration with Reebok each month for a total of twelve unique pairs. One of the collaborations included ‘A Sneaker About Nothing’. The folks at Sneakersnstuff admitted there wasn’t much of a back story to that pair of sneakers, but it was just a dope colorway that needed to be shared with the world. This time around they moved away from the Reebok Question, but instead decided to use the Reebok Instapump Fury OG. The colorway is reversed from last time, with Heather Grey being featured on the outside. Look for the Sneakersnstuff x Reebok Instapump Fury OG ‘A Shoe About Something’ to drop online at on June 28th for $189.

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That heather grey is now on the outside. The burgundy is on the inside. The Aqua blue is there. Last year around this time, we released the Sneakersnstuff x Reebok Question ”A Shoe About Nothing”. Very often when we work on a project we like to tell a story around it. It makes it easier to work with, and also easier for everybody else to understand.

But sometimes we just find a couple of colors that just works together. And those times we know that we are better of just leaving it as that, and not try to force a story onto it. The shoe about nothing was just that, and the name of course plays with the Seinfeld show who we all embraced in the 90’s.

And the outcome of that shoe was great. We loved everything about it. The rich suede, the color combination and that heather grey lining. To be honest, that is something that the guys at the factory just added to the sample. But when we saw it, we just loved it.

So when Reebok asked us to come up with something to celebrate the Reebok Instapump Fury’s 20th anniversary we looked back at 2013 and felt the need to re-visit the shoe about nothing. This time, we reversed it. That heather grey is now on the outside. The burgundy is on the inside. The Aqua blue is there. The Sneakersnstuff x Reebok Instapump Fury ”A Shoe About Something” is here…


Check out this video from on their latest collaboration with Reebok:

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