The BearHug Co was founded in 2011 when Luke realised there was a strong market for his distinctive designs. Luke’s original style as an artist proved a great platform for the development of a successful clothing and artwork company.

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With the growth of The BearHug Co, came the introduction of limited edition prints, t-shirts, sweatshirts and accessories. The appeal of The BearHug Co is not only rooted in the originality of Luke’s designs but also in the quality and attention to detail that is paid to every step of the production process. All BearHug Co prints are stamped and signed whilst clothing is carefully selected for its quality and appearance.

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Luke’s vision for a high quality, original brand combined with inspirations rooted in popular culture have led The BearHug Co to become a brand which provides timeless yet fresh pieces, appealing to a wide range of customers who return time after time to get involved in new designs.

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Alongside The BearHug Co, Luke offers commissions (for more info visit dukelixon.com) and with his work continually catching the attention of numerous industry insiders, he has collaborated with a variety of companies including Nike, Wieden+Kennedy, HYPE. and Brutus.

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The lookbook was shot by photographer Jonny Wilson, along with Joe Lawson modelling the outfits. Look for the BearHug Co AW15 Collection online now at TheBearHug.com.

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