New Balance launched the new C-SERIES range in conjunction with Tokyo Bike last night. The main event taking place in London, was synchronised their other locations in New York and Tokyo. The London event had over 300 people packing the Tokyo Bike store in Shoreditch. In keeping with the Japanese theme, New Balance offered Sushi and Japanese crafted beer for all in attendance. The shop presented a bike pedal display which showcased the new range. Display cases also explained how each of the components make C-SERIES a unique lifestyle offering with performance enhancements. Tokyo Bike, who will be selling the product through their own stores, premiered two brand new bikes which are colour matched to two of the C-SERIES shoes, combining classic simplicity with modern engineering. Head to NewBalance.com to pick up your pair.

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